Customers are the foundation of our organization’s DNA, the center centric of everything that embedded our culture to love in serving the customers with the right attitude that comes under the company statement - ‘Customers is our god’ and to pass on those loving and support that they should deserve.

Sincerity and honesty are the key to our duties. To pass on our loyalty that we have and able to pass it on to our customers to be able to feel and touch by our work not only for our customers and our colleagues also need to create this bond within the team as well. Honesty and sincerity are fundamental to living together, working together, eating together, sleeping together, sad together, and this will allow us to live together happily and comfortably.

Everyone has the right to express their opinions. Our organization does not depend on position and ability. Be open to opportunities to shine in every stages of the career. This is how we can solve problems together. By doing so its will improve our organization as a whole and our organization will become the center of knowledge and this will help our company to continuously develop and never ending.

Actions being seen or unseen that made by your actions will gives good benefits to oneself all the time, because this place open its door to the people who are diligent and dare to learn new skills all the time. Everyone need to develop their skills, because learning is never ending Experience must be harvested all the time.

The word "we" believes that working as a "team" will bring good results and more efficiency than working "alone" because this place emphasizes about the love we share for each other. We are ‘one family’ that will work together as a ‘team’ learning know how to forgive and support each other when the storm has come.

Our company’s vision fully focus on to make the world a better place to live in. We strive our future products to have Great quality that does not harm or damage our environment. Our mission is to help Thailand be able to afford and obtain the right equipment, resources and technologies in building good and sustainability future for our next generation.